Where Sensory Science Meets Financial Precision. Helping wine estates optimize revenue through consumer research and strategic modeling.

Is your brand’s value being left in the vineyard? 

Most premium estates rely on production excellence and "intuition" to price their wines. But without empirical data on consumer behavior, you risk:

• Pricing your vintage below its actual market value.

• Investing in flavor profiles that don't resonate with the emerging middle class.

• Missing the critical "Willingness to Pay" (WTP) ceiling.

Wine Behaviour provides the data-driven roadmap. We don't just tell you if your wine is "good"—we tell you exactly who will buy it, why they will buy it, and the maximum price they are prepared to pay.